Bringing 430,000 doctors to build a "shared clinic"! Ma Huateng’s penguin doctor wants to reconstruct the medical model

Release date: 2017-09-21

It is scheduled to open in November, but the “Penguin Doctor” (Beijing Clinic) at the Beijing Yingke Center has begun to spread. According to reports, this is the third clinic built by Penguin doctors, and the other two are in Chengdu and Shenzhen. Among them, the Chengdu clinic has been trial operation for one month.

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Dr. Penguin has landed in three clinics in Beijing, Shenzhen and Chengdu. Source: Arterial Network

Enterprise Information Query Tool - Sky Eye Search: Pengu Doctor is operated by Beijing Tengkang Hui Medical Technology Co., Ltd. with a registered capital of 2.5 million yuan. The major shareholder is 100% owned by Shenzhen Tencent Industrial Investment Fund Co., Ltd. Linzhi Tencent Technology Co., Ltd. , accounting for 53.85%. Tencent invested in the doctor community - medical association, accounting for 23.08%, the company's legal person Wang Shirui (founder of the medical association, CEO of Penguin) has a public shareholding ratio of 23.08%. However, from the shareholder information chart below, we can see that Sequoia Capital is also involved.

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(Source: Sky Eye Check)

On the homepage of Dr. Penguin's official website, in addition to Tencent, Medical Union, and Sequoia Capital, Gem Capital is also listed as a partner.

Tencent had previously invested in the Internet medical field, from micro-medicine to good doctor online, and then from the clove garden to the medical association. Most of these investments have been gathering doctor resources. This time, the high-profile offline clinic of “Penguin Doctor” was regarded by the industry as a line from the online to the offline, from the D (doctor) end to the traditional medical institution, and connected to the C-end (public and patient). A groundbreaking attempt.

Wu Jiyu, Chairman and Managing Director of Gem Capital, commented, “The penguin doctor is doing a process of reconstructing the medical service, saving the time for patients and doctors, and providing patients with more humane and convenient medical services.”

Peng Shi doctor CEO Wang Shirui divided the medical map of Dr. Penguin into a trilogy. "The first clinic is self-built, the second clinic alliance, and the third clinic share."

On April 24 this year, the “2017 WeChat User & Ecology Research Report” published by Tencent’s Penguin Zhikuo showed that as of December 2016, WeChat had a total of 889 million monthly users. Ma Huateng revealed at the two sessions this year that a team within Tencent is trying to cut in from WeChat and use personal health information.

However, in the clinic of Chunyu doctor, the business of the clinic was stranded. The “lilac clinic” of the clove garden was controversial because of the mode too. The Internet hospital first faced the policy of encountering obstacles, and then faced the market challenge, holding nearly 900 million WeChat users. Tencent, can you really rely on Penguin doctors to reconstruct the medical service process?

Still waiting time and market test.

Sitting on 430,000 doctors?

At present, Dr. Penguin has taken the lead in three cities in Beijing, Chengdu and Shenzhen. The model is a self-built clinic covering services such as internal medicine, surgery, oral, rehabilitation medicine, psychological counseling, dermatology, and physical examination.

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The Penguin Doctor Service Guide at Beijing Yingke Center.

According to media reports, compared with traditional hospitals, penguin doctors need to complete online consultation and health assessment before the clinic. If the doctor thinks it is necessary, he will make an appointment to the offline clinic to see the doctor face to face. Diagnosis and treatment. After the diagnosis, Dr. Penguin's online doctor or VIP technical manager will also follow up the patient.

If the patient has a need, Dr. Penguin can provide home care, medical and rehabilitation services.

If the condition requires it, Dr. Penguin also advertises that 430,000 doctors, including 23 top three hospital doctors, can be registered through the Internet to provide referral services.

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(Penguin doctor's official website home page)

The 430,000 doctors mentioned here should be the partners and shareholders - the 430,000 certified doctors that the medical association has been publicizing.

For such a huge number of levels of link capabilities, industry analysts should be just a publicity point. After all, the 430,000 certified doctors may also be certified and work on the platforms of Chunyu, Lilac Garden, Good Doctor, Micromedicine, etc., but in the end, most of them will be based on their own employees in traditional hospitals. The activity of the online platform requires a question mark.

In addition, referrals from clinics to hospitals are affected by many factors, and it is not that individual doctors can take full control of them.

Covering more than 800 clinics

With Tencent's bloodline, Penguin's vision is definitely not a self-built clinic.

How to scale up, Wang Shirui said that the late Penguin doctors will cooperate with the clinic, provide them with systems, do clinic management, and become part of the clinic alliance.

The above system is the individual clinic management system launched by Dr. Penguin in August this year - "medical treasurer".

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In the planning of Dr. Penguin, it is hoped that the “medical treasurer” will be used as a resource outlet to provide a new supply chain with services and resources as the core. This includes providing third-party inspection services, legal protection services, insurance protection services, doctor re-education services to clinics, and even providing doctors resource services for multiple clinics.

According to media reports, the "medical treasurer" has covered more than 800 clinics in the line for more than 60 days. According to Zhang Wenzhao, head of Penguin's cloud service, Pengu doctors have implemented more than 3,500 single OTC drug sales services in the past two months. For the grassroots clinics, up to 240,000 clinic revenues have been recorded, and 3,000 have been collected. More than 17,000 copies of drug data were collected in more than one case.

Do family doctors of hundreds of millions of users?

Wang Shirui introduced that compared with the traditional Internet medical model, Penguin doctors will use small programs, public numbers, etc. to embed WeChat, QQ and other multi-million-level user platforms, starting with health consultation, family doctors, and then treating each person. All data of pre-, post-diagnosis, post-treatment, rehabilitation, and health management are connected in series to establish individual medical data files.

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"From the online to the offline is a closed loop, the health needs of users, to achieve online general management, to help you do a good job every day, this may be the activities of the traditional clinics and hospitals The same place,” said Wang Shirui, CEO of Penguin.

Family doctors are the "graduate" of the grading diagnosis and treatment that the government has been pushing. Dr. Penguin, can you break through the traditional mechanism and let WeChat and QQ users turn into active practitioners of health records and accept the health management of “online doctors”?

Analysts believe that the breakthrough of ideas, but whether it can be implemented, whether it can rely on small procedures and the public number to change the traditional medical habits and health attitudes of the public, still faces many challenges.

After all, WeChat or QQ is all about the social traffic resources of healthy people, not the precise patient resources. How to make hundreds of millions of users “connect” with doctors and form a traditional doctor and patient. The new traffic model is a test in front of the penguin doctor.

Source: Health Care Bureau

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