Yuejing: Through the body temperature collection to achieve fine preparation, the accuracy is achieved after the decimal point

Release date: 2016-06-29

With the liberalization of the second-child policy and the demand for women to control their own physiological cycle, contraception, and pregnancy preparation, the market for women's pregnancy is huge. Relevant data shows that the country has 22 million new pregnant populations per year. China's infertility population is 40 million, accounting for 12.5% ​​of the childbearing population.

Behind these figures is the ups and downs of the market for pregnancy products. There are products in the market, such as Himama, pregnant orange, etc. on the intelligent hardware; in the software, there is a big woman who focuses on women’s menstrual management, a beautiful pomelo that focuses on creating a female community, and a good pregnancy for the management of difficult and difficult pregnant women. And apps such as smart self-diagnosis and fun are very popular.

The Essence Intelligent Hardware and Yuejing APP launched in the era of evolution are also cut from the perspective of women's pregnancy. Its founder, Zhang Pengyu, said that the monthly well-preserved butler is positioned on a professional and interesting pregnancy service platform. The target users are women aged 25-35. I hope to provide users with more accurate services through the combination of software and hardware.

The era of evolution was established in October 2014. In September 2015, Yuejing APP was launched. As of March 2016, the cumulative download volume of major application markets was over 5 million, 10% daily, and 48% monthly; Yuejing intelligent hardware products launched in September 2015. , crowdfunding success, over-raised 2430%.

Its products mainly use high-precision Bluetooth electronic thermometer to collect the user's basal body temperature to monitor the fluctuation of progesterone. Through the software-side algorithm, it accurately predicts ovulation day, menstrual period, early pregnancy and abortion, thus helping women to contraception or pregnancy. By connecting the mobile app to the hardware, the user puts the hardware under the tongue and can measure the temperature in 8 seconds. The measurement results can be seen on the mobile phone.

Zhang Pengyi believes that compared with other products that monitor women's physiological cycle, Yuejing has the advantage of having higher precision and being able to accurately measure basal body temperature.

The basal body temperature is medically defined as a state in which the human body is awake and very quiet, and the measured oral temperature is usually measured before getting up in the morning. Basal body temperature reflects fluctuations in progesterone. On ovulation days, women's basal body temperature can be increased by 0.3-0.5 degrees. Zhang Pengyi introduced to 36 ,, because the fluctuation of basal body temperature is very small, the accuracy of the thermometer on the market is only 0.3-05 degrees, there is no way to accurately measure the basal body temperature. The Yuejing smart hardware device has its own R&D team with a resolution of 0.01 degrees and an accuracy of +-0.1 degrees, which can more accurately capture the changes in basal body temperature.

The era of evolution not only positions itself as a pregnancy tool, but focuses on creating a health service platform in the context of pregnancy. In the business model, in addition to the sales of smart hardware, Zhang Pengyi said that it will also realize the realization of software traffic. At present, Yuejing APP mainly includes several parts such as physiological cycle monitoring, healthy community and e-commerce. It is expected that it will also access in-depth medical services and related financial services by the end of the year. In the future, we will also consider cooperating with women's product service providers and pharmaceutical companies to further digging into big data.

“Our future products will also adopt the C2M model to build their own brands in organic foods, health products, furniture and skin care products,” said Zhang Pengyu.

At present, the team of evolutionary age is about 25 people. Its founder, Zhang Pengyi, alumni of the Chinese Academy of Sciences and Copenhagen Business School, has worked for foreign investment bank Vermilion Partners, Tsinghua University School of Public Administration, and Shanghai Pudong Development Bank. Its technical R&D team has many years of practical experience. There is also a team of consultants from Tongji University and the Chinese Academy of Sciences.

In the era of evolution, tens of millions of pre-A rounds of financing have been completed in March 2016, and there is currently a round of financing needs.

Source: 36æ°ª

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