Release date: 2016-09-05 First, the needs of the medical industry Medical endoscopy has been more than 200 years old, influenced by the level of science and technology. In recent years, the promotion and popularization of minimally invasive surgery technology in the world has promoted the development of minimally invasive medical devices. Representative. Endoscopes can be easily divided into rigid endoscopes and soft endoscopes. The rapid development of soft endoscopic diagnosis and treatment technology also promotes its products to the Department of Gastroenterology, Respiratory Medicine, Otolaryngology, Urology, Anorectal Surgery, Thoracic surgery, gynecology and other departments, from simple disease screening to complex treatment of achalasia, bring patients timely and accurate diagnosis, low risk, small surgical trauma and quick recovery after surgery, but by the economy Due to factors such as development and knowledge popularization, the current rate of soft endoscopy is low. Taking the development of digestive endoscopy as an example, according to the "Status of Development of Digestive Endoscopy in China" (Chinese Journal of Digestive Endoscopy, Vol. 32, August 2015): 1) 2012 health statistics summary data There are 2,1979 hospitals nationwide, but only 6,128 hospitals carry out digestive endoscopy, the development rate is only 27.88%, and among the 6128 hospitals, 84.55% are hospitals above the second level. The rate of primary hospitals is only 15%, and there is a lot of room for basic gastroscope and colonoscopy services in primary hospitals; 2) Compared with other countries: Regardless of the rate of endoscopy or colonoscopy, the gap between China's 2012 and developed countries, especially the United States, is very large. With the improvement of national health awareness, the national health system is improved and the health level is improved. The development rate will be greatly improved. As of 2012, the Health Planning Commission has organized more than 400 “endoscopy and minimally invasive medical training bases†for professional skills training and assessment of endoscopic physicians, strengthened the construction of physicians' talent team, and improved the level of clinical application. Hospitals for minimally invasive medical treatment under endoscopy are also steadily increasing. Second, the development of soft endoscopy technology The endoscopic minimally invasive medical device industry is mainly driven by the development of medical technology. Due to the late development of domestic endoscopic minimally invasive medical technology, the industrialization process of the industry as a whole lags behind that of developed countries and is an emerging industry in China. Japanese endoscope manufacturers, represented by Japan's Olympus, Fujifilm, and Pentax, dominate the world's soft endoscope market and also occupy a major share of the Chinese market. The endoscopic minimally invasive medical device industry is mainly driven by the development of medical technology. Due to the late development of domestic endoscopic minimally invasive medical technology, the industrialization process of the industry as a whole lags behind that of developed countries and is an emerging industry in China. Japanese endoscope manufacturers, represented by Japan's Olympus, Fujifilm, and Pentax, dominate the world's soft endoscope market and also occupy a major share of the Chinese market. A few domestic leading companies, such as Shanghai Aohua Photoelectric Endoscope Co., Ltd., have the strength to compete with imported brands, and the gap between product quality and internationally renowned companies is small, and has gradually entered the mid-to-high-end market. New product development speed is fast--the world's first AQ-200 optical endoscope system will be launched soon, with high-definition endoscope, laser transmission, wireless power supply, dual-screen synchronous display and other endoscope high-tech, also won the design Industrial design awards such as the China Good Design Award and the German Red Dot Award. The company has also recently entered the field of endoscopic consumables. Through its strategic cooperation with Hangzhou Fuyang, it has become the first company in China to provide endoscopic equipment and microscopic consumables, and accelerate the overall solution of Australian endoscopes. At present, domestic brands of endoscopic minimally invasive medical devices account for about 25% of the market share. It is believed that domestic medical equipment can achieve import substitution in some areas with a high cost performance advantage, and gradually occupy a certain overseas market. Third, the scale of the endoscope industry 1) International market: Endoscopic minimally invasive medical devices are an important part of the minimally invasive medical device market. In 2011, the global endoscopic minimally invasive medical device market demand is about 6.1 billion US dollars (soft and rigid endoscopes), which is expected to reach by the end of 2016. The company has a compound annual growth rate of 9.72%. North America is the world's largest endoscopic minimally invasive medical device demand area. In 2011, the market demand was about 2.5 billion US dollars. It is expected to grow to 4.3 billion US dollars in 2017, with a compound annual growth rate of 8.9%. Europe and Japan follow North America. The region is the main demand area for global endoscopic minimally invasive medical devices; from 2012 to the end of 2016, the annual compound growth rate of market demand in developing countries in Asia is expected to be 14%, while in emerging markets such as China and India, with government medical care The increase in health care expenditure, the reform of the medical insurance system and the increased awareness of patients with minimally invasive treatment are expected to maintain a higher demand growth rate. 2) Domestic market: According to the statistics of the Customs Import and Export Information Network, from 2010 to 2012, the import value of China's endoscopic minimally invasive medical devices was about 1.502 billion yuan, 1.830 billion yuan and 2.253 billion yuan, combined with the domestic market share of 25% of domestic brands. According to the rate calculation, the total market demand for endoscopic minimally invasive medical devices in China is about 2.003 billion yuan, 2.44 billion yuan and 3.004 billion yuan respectively, with a compound annual growth rate of 22.46%. By the end of 2016, China's endoscope minimally invasive medical device market The scale will increase to 6.757 billion yuan. In the domestic endoscopic minimally invasive medical device market, foreign brands have been recognized by consumers with mature technology and perfect marketing management system, and currently occupy about three-quarters of the market, but with domestic brands The continuous improvement of quality, the richness of product functions, and the continuous extension of product lines, the market share of domestic endoscopes is also constantly improving. I believe that with the strong support of the state, it will move to a new height. 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