Since last year, health care around the Internet, regulators and the capital side are the action continued. With the introduction of a series of favorable policies by the Health Planning Commission, giants such as BAT, Jingdong and Ping An have rushed to arrange Internet medical treatment. For a long time, the strict supervision of the state's health care industry, coupled with the rigid medical system and the intensified contradiction between doctors and patients, have made investors daunting. But in the near future, this "right and wrong place" is like the Klondike at the end of the 19th century, becoming the land of gold and small capital. Blue Ocean: investing in "blowout" Telemedicine tens of billions of markets "thaw" In a financially developed market, the sense of capital is always earlier than the event. This is true. The flow of capital can indeed predict the future prosperity of an industry. Nowadays, the investment of good winds has turned to the health care industry. As a recognized wasteland that has not been exploited by the Internet, the global medical industry has recently seen a “blowout†of investment. According to the public data of Huatai Securities, the amount of venture capital in the global Internet medical field has reached the highest level in history. In 2014, the US Internet medical field venture capital reached a new high of 4.1 billion US dollars, which is the sum of the past three years, an increase of 125% over 2013. China's venture capital investment reached 690 million yuan, 2.5 times that of the past three years, an increase of 226% over 2013. The endogenous motivation of the "blowout" is that the government has introduced a series of favorable policies to promote the reform of the medical system and the renewal of medical models to cope with the long-standing and intensified "pain points" of many industries such as difficult medical treatment and expensive medical treatment. It has been agreed within and outside the industry that cooperating with medical institutions to carry out telemedicine popularization is the main means to solve the above-mentioned "disadvantages". In 2015, the No. 1 Document of the Central Government clearly stated that “promoting the interconnection of designated medical institutions at all levels with the new rural cooperative medical information system in the province and actively developing a remote consultation system that benefits rural areas.†In this context, the National Development and Reform Commission and the Health Planning Commission Pilot work on remote medical policies in five remote provinces and autonomous regions was initiated. The pilot investment quotas in Ningxia and Guizhou were as high as 167 million yuan and 227 million yuan respectively. In addition to policies, increasingly sophisticated telemedicine technologies have paved the way for investors to “enter†boldly. Just as Zhang Tieshan, deputy director of the Information Technology Department and Management Department of Beijing Sino-Japanese Friendship Hospital, said at the China Mobile Medical Industry Forum in 2015, if the bottleneck restricting the development of telemedicine in China five years ago is the network bandwidth problem, now (including network bandwidth) Most of the technical bottlenecks of the internals are completely absent. The contradiction between supply and demand with prominent medical resources, the continuous guidance of policies and the vigorous promotion of capital have made the telemedicine field show strong growth potential. According to Huatai Securities' public data, the scale of China's telemedicine market reached 2.21 billion yuan in 2013. It is expected that this figure will reach 9.58 billion yuan by the end of 2017. The telemedicine field has become a veritable investment in the "blue ocean." Capital: All of you are slamming It’s hard to find a "small" when you enter the "mountain gate" It is the consensus reached by the capital side, the technical side and the medical institution that the medical resources are available to the world. Since last year, Internet capital “big brothers†led by BAT have joined forces or mergers and acquisitions. Baidu cooperated with the Beijing Municipal Government in July last year to cooperate with the Beijing Municipal Health Cloud project to provide health consultation services for the public. Tencent invested heavily in the clove garden and registered network, launched the WeChat full-process treatment platform, and made every effort to create an interactive platform for doctors and patients. Alibaba has frequently offered “big tricks†this year. First, it acquired the right to operate the Tmall online medical business from the group. Later, it cooperated with Jiangsu Yuyue Technology to explore the integrated management services for chronic diseases and common hospitals. Recently, it was announced. It has reached strategic cooperation with Xi'an International Medicine and Donghua Software to jointly establish the first physical wisdom “Cloud Hospital†in China – Xi'an International Medical Center. Behind multiple attacks, the ambition to get through the "medical + medicine + suffering" online medical chain is revealed. However, whether it is BAT or Jingdong, the Internet capital giants have not yet completed the closed loop of “medicine + medicine + sufferingâ€. The wave of "Internet +" appears to be quite weak in the face of the relatively closed traditional medical industry. A key reason is that online sales of prescription drugs and online consultations are also centered around the high walls of policy. Before further liberalization, the “cloud hospital†depicted by the giants is still only a beautiful vision. Undoubtedly, hospitals and doctors are at the heart of the entire Internet medical ecosystem, both online and offline. However, "doctor resources are the core of the core", and the president of the International Medical Digital Medical System (Dalian) Co., Ltd. said to the reporter. In the medical industry, the manager has had deep insights for many years. "Under the current medical system, doctors are the undisputed core of both medical treatment and medicine purchase. It is impossible to grasp the doctor resources of doctors, especially large hospitals. Completing the closed-loop layout of the medical industry is tantamount to talking on paper." Direction: The doctor is the core Sinking is the key industry chain is the goal Compared with the Internet giant's dilemma, technology companies rooted in telemedicine have shown an incomparable competitive advantage. They have long served in hospitals at all levels across the country, providing telemedicine software services. “But more importantly, we provide doctors in the hospital with 'face-to-face' technical assistance, case discussions and practical guidance. This process has helped us to accumulate a large number of sticky doctor resources. Through our full-process services, - The medical circle, the doctor-patient circle, the suffering-patient circle are forming." His medical international digital medical system (Dalian) Co., Ltd. (hereinafter referred to as “Heart Medical Internationalâ€) is a fast-growing innovation and Internet telemedicine service enterprise. It has already cooperated with dozens of large hospitals and thousands of local hospitals nationwide. Extensive cooperation has been carried out. The high-frequency contact with doctors through software and training services keeps the doctor's core resources firmly in mind. Doctor resources, hospital resources, and a deep understanding of the medical industry, so that technology companies like Xinmao International can easily walk within the system. It is understood that the company recently launched the "Heart Health" APP, and in the future it is expected to further weave the entire industrial chain of medical health through patient data collection and analysis. The difference is the same. There is no doubt that building a health-health management platform based on big data is the ultimate development goal, whether it is BAT or Zhimao International, which focuses on telemedicine innovation. The difference is that there is a natural advantage based on telemedicine business expansion. “Whether Internet companies are infiltrating into the medical industry or telemedicine technology companies are crossing the border, it is crucial to realize the extension of online consultation to offline medical treatment.†A long-time medical industry expert told reporters that “around doctor resources, To get through the online health consultation and offline treatment cycle, you can master the wealth 'password' of this industry."
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