“Guanganmen Hospital APP was released; Nanjing Children's Hospital official APP realized full-process paymentâ€. On the eve of the National Day, “New Beijing and Nanjing, and other top three hospitals pushed the Pocket Hospital APP†news in the media and social circles. For a time, the hospital's smart APP project, which seemed to be tepid, once again caught the eye and attracted the attention and discussion of the industry. The time for the hospital to push the APP is not too long. The large hospitals in some developed cities in the east, such as Shanghai and Hangzhou, began to try the handheld hospital project around 2013. This technology-friendly measure was once widely aroused by the society. In the past two years, the topic of developing and using handheld hospitals has been relatively less concentrated and calmed down. "Oh," the "handheld hospital" seems to have been greatly stimulated in the moment, and the development of APP online has shown a tendency to gather in some cities. Behind this, there must be a corresponding logic. First, the advent of the mobile Internet era has led more and more hospital administrators to believe that the power of “Hospital + Internet†will greatly improve medical services and patient experience. Secondly, an easy-to-use APP is not only convenient for patients, but also a platform for hospital promotion and brand display and communication. The most important reason is that the Internet has become a starting point for China's economic and social transformation. I hope that the Chinese government will also rely on the Internet to transform traditional industries. As an important issue of people's livelihood, the same is true for medical reform. More and more hospital administrators are seeing the necessity and importance of using technology to improve current medical care. On July 4, 2015, the State Council issued the "Guiding Opinions on Actively Promoting the "Internet +" Action" (Guo Fa [2015] No. 40), 13 of which proposed medical treatment to make new breakthroughs through the Internet. Under this situation, The future development and business opportunities of medical information services under the background of "Internet + medical" are full of imagination. Behind the emergence of many handheld hospital apps, there is a large number of medical technology information companies on the Internet medical layout. For most hospitals, independent development of APP is not an easy task. The path adopted by most hospitals is jointly carried out by enterprises with joint development and promotion capabilities. The Guanganmen Hospital mentioned in the article is the representative of such cases. . It is understood that in June this year, "Guanganmen Hospital App" was officially launched, realizing any place and time, using the bound medical card, medical insurance card or Beijing Medical Card to reserve the source of the hospital, as well as mobile payment, inspection report And other functions. Guang'anmen Hospital revealed that the developer who cooperated with the hospital to develop this handheld hospital APP is Suzhou Zhikang Information Technology Co., Ltd. The hospital is based on its own development needs, and it just happens to encounter a technology development platform that can realize medical services conveniently through technology development. And the two sides reached a joint cooperation. Many of the enterprises that develop handheld hospitals are small and scattered, and the basic services are local or a few hospitals, while Suzhou Zhikang has achieved a nationwide layout. Through information gathering, the author found that the company has “understated†and won the in-depth cooperation of nearly 1,000 large medical institutions in China, surpassing peers to become the leader in this segment. Tian Yuan, general manager of Suzhou Zhikang Information, publicly stated that many of these companies represented by them seem to be low-key, and they dare to fight in the market that meets the needs of the transformation of large medical institutions. Suzhou Zhikang has already been large in China. The hospital has completed cooperation and comprehensive online hospitals such as Shanghai Xinhua Hospital, Navy General Hospital, Jilin University First Hospital, Fujian Provincial and other well-known medical institutions across the country. And the next inevitable problem is to torture such software suppliers. In the industry, there are already many platforms in the process optimization of hospitals that provide services such as appointment registration and payment, such as BAT. One is a software vendor, and the other is a platform provider. How do they position themselves to better stabilize their position? How does it fight against the giants? Objectively speaking, Pocket Hospital is the entry-level infrastructure. If you do not derive deep service projects (such as full-process payment) on this basis, and establish an Internet medical service ecosystem, the future model of software enterprises will obviously face challenges. Fortunately, the practice of a company like Suzhou Zhikang is verifying the author's judgment. Tianyuan, general manager of Zhikang, mentioned many times that in order to deepen the service ability of enterprises to users, Suzhou Zhikang has successively launched the handheld medical service, the handheld community, the whole process payment, and the patient/customer center management after developing the handheld hospital to optimize the hospital medical treatment process. Hospitals such as ecological depth platform services. Therefore, from the perspective of enterprise strategy, the software service providers participating in the hospital's handheld APP development have been much more mature than the first-generation development enterprises, and the business model and business scope are much richer. Of course, the external environment and challenges are much more complicated, but for this reason, the final results are precious. In the clear positioning of products, facing the competition that BAT may bring, the in-depth development of internal services of medical institutions becomes a leader enterprise like Suzhou Zhikang, which is the best choice for confronting future competition, and further builds on this basis. The mobile medical eco-chain of the "Internet +" era. Therefore, it is foreseeable that terminal providers such as Zhikang may eventually move toward the deep evolution of hospital services and join forces with medical institutions to become a long-term chain in the future "Internet + medical" ecology, and to help future medical reforms.
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