Scale analysis of the medical beauty market: 10 billion yuan will be reached in 4 years

Scale analysis of the medical beauty market: 10 billion yuan will be reached in 4 years

With the increase of the income level of our residents, we pay more and more attention to beauty. In recent years, medical beauty has shown a rapid development trend, basically maintaining a growth rate of more than 15%, which is in a rapid growth period. It may reach a scale of 110 billion yuan in 2019. The prospects are good and stand out in the big health industry. In addition, the gross profit rate of medical beauty is relatively high, the entry threshold is moderate, and there are no strict requirements on capital and technology. Many capitals have poured into it and investment is very active.

Since the promulgation and implementation of the "Management Methods for Medical Beauty Services" and the "Basic Standards for Aesthetic Medical Institutions, Medical Aesthetics (Rooms) (Trial)" in 2002, the medical plastic surgery industry has been in the industrial environment, social needs, development trends, practitioners and practice. There have been many new situations and new problems in the organization and other aspects. The existing two regulations have not adapted to the needs of the development of the new situation, and the revision work is imperative.

From 2009 to 2015, China's medical beauty maintained a compound annual growth rate of 15%, of which non-surgical medical beauty growth rate was higher than the whole industry, reaching 18.9%, and the growth rate of surgical medical beauty was only 10.7%. China's medical beauty service industry is highly fragmented, with more than 24,000 medical beauty institutions and clinics. Market participants mainly include not only formal and legal private single-store medical and beauty institutions, private chain medical and beauty institutions, public hospitals with medical beauty departments, but also illegal beauty salons. Public hospital medical beauty departments account for 34% of the market share, private single-store operations account for 26%, private chain operations account for 21%, and 19% are illegal beauty salons.

At present, the market concentration of medical beauty institutions is not high, and few institutions with strong brand influence appear. Investors can develop brand chain development, take the lead in brand reputation and professional development, such as Korean medical beauty industry. The division of labor is clear, the doctor only researches one of the projects that he is best at, so it seems stronger. Investors can learn from the division of labor in Korea's medical beauty, introduce advanced equipment, improve medical technology, attract high-end medical beauty talents, and build health The target medical beauty collection body becomes the lifelong beautiful housekeeper of the customer.

In 2015, plastic surgery in China accounted for more than 16% of the global total, making it the third largest cosmetic country in the world. From 2009 to 2015, China's medical beauty maintained a compound annual growth rate of 15.5%. The growth rate of non-surgical medical beauty was higher than the whole industry, reaching 18.9%, and the growth rate of surgical medical beauty was only 10.7%. There are many medical and beauty institutions, and the industry is scattered. There are more than 24,000 medical and beauty institutions and clinics. Women are the main force of medical beauty, accounting for 83% of consumers, and the trend of younger age of medical beauty consumer groups is obvious.

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