[High-end interview] Wu Wei: self-recruiting medical team hardware entrepreneurs

A good body is the capital of everything. Health is always a topic of concern to everyone, but in the matter of getting sick, "defense" is far better than "governance." The cost of treatment is not small, but if the relevant data can be detected in advance, warning the condition will not only reduce the cost, but also suffer less from the pain. At present, there are many wristbands in the market that have heart rate monitoring functions, but it will be found that this function has no effect on the early warning of illness, except for the detection of heart rate, which is the heart rate, which is a more effective warning of heart disease. It is the detection of the "heart beat rhythm", that is, the heart rhythm, which requires a relatively more professional ECG detector.

The entrepreneur Wu Wei, who was the author of this conversation, is doing the same thing for the company “Oriental Taihua”. Since 2012, he has developed 4 different medical intelligent hardwares, which are designed to make professional Medical devices enter the home of ordinary users at a more affordable price. The main one is a 2-lead portable electrocardiograph-Taiwan control instrument. What surprised us is that Wu Wei, the four intelligent medical intelligent hardware, actually got the second-class medical device certificate, and the impetuous intelligence in the general mentality. The field of medical entrepreneurship is rare.

After the chat, what surprised us most was that Wu Wei and his team not only developed and launched these four medical intelligent hardware products during the four years of business, but also created two medical online platforms. One is the “Reassuring Butler” who is the back-end manual service for equipment data, and the other is the online consultation platform for “Doctors and Patients” that has signed up to nearly 400 well-known doctors. In the story of the hardware must talk platform, talk about the hardware hardware business story, Wu Wei is our rare entrepreneur who has already landed the service, and he has invested nearly 70 million yuan in the past few years, until recently It really began to finance in the capital market.

Recently, the author came to the office of Taihua Technology in Shuangjing. During a two-hour conversation with CEO Wu Wei, he talked about his story on this entrepreneurial road.

Hard-creative pioneer Wu Wei: self-recruiting doctors' team of medical hardware entrepreneurs

The original intention of ECG entrepreneurship: medical into the family

Wu Wei is a native of Changsha, Hunan Province. He is a post-60 entrepreneur. He studied at the then Wuhan Iron and Steel Institute (now Wuhan University of Science and Technology) in the 1980s. He was assigned to the automation room of Henan Building Materials Research and Design Institute after graduation. Academic research in this profession. The leading project also won the second prize of scientific and technological progress in Henan Province. After six years in the design institute, Wu Wei chose to go to sea to do business. Trying the advertising industry has also experienced some successes and failures, and then turned to Shenzhen in 1995.

During the period, he also spent time in the government department. After turning around, in 1998, Wu Wei switched to Foxconn. This is 11 years. Wu Wei, from Foxconn's smallest department staff, eventually completed the president's office, responsible for the investment site selection, investment conditions negotiations, construction of industrial parks, and post-war security in the entire North China region. He has participated in the construction of Foxconn Beijing Industrial Park, Taiyuan Industrial Park, Yantai Industrial Park, Tianjin Industrial Park and Langfang Industrial Park. At the end of 2008, Wu Wei chose to resign and start a business.

Hard-creative pioneer Wu Wei: self-recruiting doctors' team of medical hardware entrepreneurs

Wu Wei established Dongfang Taihua Investment Co., Ltd. in Beijing in September 2010. At that time, his business scope was wide, involving blood glucose meter test strips, automatic monitoring of blood sugar, etc., and he was also exposed to non-invasive blood collection and laser blood collection, but Due to the strong pain of the former and the high cost of the latter, it was still in the research and development stage. However, Wu Wei said that the R&D center of Taikong made a device with no pulsating blood pressure last year. Since the pulse wave blood pressure is reversed from the blood flow velocity at the initial and distal ends of the artery, a rigorous and accurate calculation formula and standard test standards are required. It will take time to launch the market.

In terms of investment, Wu Wei said that the initial stage is the money he invested, and he has invested about 70 million yuan, and the one that triggered him to do so is due to the concern of distant parents. Since 2011, Wu Wei has been in contact with ECG, blood pressure, body temperature, oxygen saturation and other related equipment, and then in April 2012, GE's chief signal processor, Bin Guanghong (now Taifang Holdings East), is invited to the company. After becoming the chief technology officer, Wu Wei gradually set his goal to do medical care into the family, medical into the community, and to develop smart medical equipment for pre-hospital risk prevention. Since 2010, Taikong has just received the first capital intervention this year, raising 60 million yuan, but this investment is not large, and the absolute controlling stake is still in the hands of Wu Wei.

Are the four second-class medical device certificates too smooth?

Hard-creative pioneer Wu Wei: self-recruiting doctors' team of medical hardware entrepreneurs

In the period from April 2012 to now three and a half years, Wu Wei has a team of more than 100 people. There are 31 people in the R&D center of one of the core departments. The other core department is the operation and maintenance including the doctor team. At the center, there are now 22 doctors, all of whom are full-time employees. In addition to the ECG data detected by the device itself, there will be a 24-hour team of doctors who feedback the results of manual analysis. For the purpose of precision prediction, Wu Wei is constantly recruiting doctors. At the same time, Taikong also obtained the product registration certificate (second-class medical equipment) of four professional medical equipments around ECG and blood pressure, including Thai control heartbeat, dynamic blood pressure monitor and 12-lead ECG machine and matching electrode stickers. .

The second-class medical device registration certificate is difficult for many smart medical project entrepreneurs to get, and Wu Wei got four medical device certificates in one breath. Is there any skill? Wu Wei denied that there is no skill. The reason why he can get the certificate so smoothly is because he has obtained the national invention patent, and the recognition degree is relatively high. As for the approval link, the Thai control is also step by step. The certificate usually takes 1 year to 1 year and a half. In addition, Wu Wei mentioned that it is very important to register the second-class medical device certificate. First, there are related certification regulations. Why are many bracelets unregisterable? There are also reasons for this.

Two service platforms for medical treatment:

In addition, Wu Wei has built two service platforms, which is also the most valuable place.

One is a peace of mind butler who provides free manual after-sales service. The backstage of the service platform is equipped with professional doctors to analyze the data uploaded by users and provide online Q&A. Last week, Wu Wei announced to the public that the service will be free forever. However, the follow-up family doctor-style targeted extension service requires a fee. Another service platform is the doctor-patient through train. The doctor-patient through train is a process of establishing medical interaction and is a perfection for post-operative follow-up. The diagnosis and treatment pathway between the user and the doctor can be completed remotely through the linkage of equipment and platform.

After the patient service data reaches the service platform, the professional doctor of the service platform will perform the functions of filtering, reminding, tracking, and managing. Then the data will reach the big doctor responsible for the diagnosis and treatment. The doctor will send the corresponding doctor's order to the patient through the platform. The platform will occasionally track the patient's condition and manage relevant information by electronic questionnaire.

The doctor of the service platform is the largest part of Wu Wei's investment. At present, nearly 400 “big doctors” have been signed. The so-called big doctor is the doctor who is really sitting in the back. There is a special doctor version client. According to Wu Wei, this part is spoken. Seventy percent of the doctors are from the top three hospitals in Beijing, and the deputy chief physicians account for 90%. Wu Wei told us that they released the “Great Doctor” management app, which allows these doctors to process data through fragmentation time after work, such as blood pressure data, 12-lead ECG data, single-channel ECG data, ambulatory blood pressure data, etc. Wait.

Doctors are generally very busy themselves, and Wu Wei’s ability to sign nearly 400 doctors relies on a mutually beneficial model: doctors can get a certain amount of income, have motivation, patients can bring convenience, and Thai Control plays The party that takes the platform. At the same time, the doctor himself has the responsibility of postoperative follow-up, and Thai Control gives the doctor a platform to facilitate this responsibility. On the doctor's income, Wu Wei said that the model he designed was to let the user experience the free for three months and post it to the doctor. At this stage, if the doctor is responsible, he will retain the user, so there will be follow-up. income. It is said that according to the current model, doctors serve a patient with a good income for one year. The maximum cost per year for the service itself is about 5,000 yuan, and a large part of it will be owned by doctors.

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