Traffic is the golden rule of the Internet First of all, the amount of users is not as good as possible, the more effective users, the better. The effective user quantity is the active user quantity (the individual thinks that the monthly user quantity can be used as a reference), which essentially reflects whether the business logic is established. If the business logic is established, the number of users must be as high as possible; now the acquaintances of doctors and patients with APP users are not very active. The essence behind this is that most doctors do not need this service. In this case, the large amount of users is not necessarily an advantage – because the cost of waking up a silent user and cultivating them to use new features is higher than the new installed machine. Second, traffic is still the golden rule. Everyone who knows the Internet understands that with traffic, a lot of things can be done. Just as real estate developers buy land, they can build shopping malls, build office buildings, and build residential buildings. Everything is under control; if the user activity rate is too low, even if there is A large user base also has no traffic; without traffic, it is not an Internet project. This is also the dilemma of many mobile medical companies. The original development logic is to play according to the Internet project. The result has become the push of the company - the Internet company to push the ground, what advantages? The logic of Alipay, the US Mission and so on is that the developed users are effective users, and the user acquisition cost is only a one-time investment. Only the large amount of traffic on the line can support the high cost of offline. For mobile medical companies, there is no advantage on the line, and offline is inefficient. An Internet-playing company, there is no possibility of doing offline services because their efficiency and management are far less than the ground team of the traditional industry. Such a team, let them learn to lean management, almost no Possible tasks. After talking about traffic and users, let's talk about the project we are working on: the doctor community. The doctor community is about coverage and activity The big blame article said that for the doctor community, traffic is extremely important, and I personally fully agree. The future business transformation of the doctor community is mainly to serve the medical industry chain. The key point of its efficiency improvement lies in the two core indicators of the coverage and activity of the doctors. With the high coverage and high activity of the doctor community, it means that there is a large-scale flow. The essence of business competition is the battle for efficiency. Why can Internet companies improve efficiency? Based on low cost traffic. For example, the traffic cost of Chunyu light consultation may be much lower than the cost of Baidu keyword promotion, so that it can tell a good story. If there is no low-cost traffic, there is no efficiency improvement, and all business stories are unfounded. With scale traffic, Internet projects can only play a connecting role in order to effectively serve the industry. The commercial realization channel of the doctor community determines that the doctor community is going to engage in scale effects and to fight for traffic. Where is the critical point of coverage for the doctor community? We analyzed the leading companies in the US and Japan and thought that the doctor community needs to cover 60% of users, which is a critical point. However, the coverage rate is not enough. Some old qualified companies in the industry have reached the above standards (or close to the above standards), but the user activity is not good and there is no traffic. And if there is no traffic, the so-called users are just databases, the connection function can't be talked about, and it is not efficient to start the service.
Molecular Diagnostic,Nucleic Acid Extractor,Rapid Diagnostic Antigen Kit,Pcr Analyzer Molecular Diagnostic HANGZHOU DIAN BIOTECHNOLOGY CO., LTD. , https://www.dianbiotech.com