Looking at the future of medical devices from GE's absence from CMEF

Recently, in the WeChat circle of the medical equipment industry, GE was absent from the 74th CMEF Wuhan Autumn Meeting. As the top giant supplier of medical products in the world, GE Healthcare has been at the CMEF exhibition for more than 20 years. Although the operating conditions have fluctuated during the period, the overall performance has been far more stable than most of the peers. In similar large-scale conventions abroad (such as RSNA, ISMRM), GE has never disappeared. But at this exhibition in Wuhan, I can't see GE. This has indeed made many peers puzzling.

Looking at the future of medical devices from GE's absence from CMEF 3

As a result, various interpretations, all kinds of gossips and heroes. Is it a problem with the operation? Management has a problem? Has the government intervened? The miscellaneous arguments flocked, but in the end there was no discussion about why.

In fact, not only GE did not participate, Medtronic, Toshiba, Hitachi, etc. did not participate, and others such as Philips, Siemens, etc. said that they are not sure to participate in the next CMEF.

Related person analysis:

1. At the earliest, China's medical equipment field only had elephants such as GPS (GE, Philips, and Siemens) solo, the profits were outrageous, and the cost of promotion was indifferent. How to play if you want to play;

2. At present, domestically produced equipment has been catching up and has been supported by national policies. This will inevitably squeeze the profit margin of GPS, and they will also begin to calculate the cost of sales;

3, GPS before the high-end route, the target is the top three hospitals, and now the country promotes graded diagnosis and treatment, the market moves down, they plan to encircle the countryside from the city, and community hospitals are more sensitive to price;

4. The era of information asymmetry has passed. CMEF's offline B2B marketing model is completely obsolete.

5. This is a change. The CMEF model of burning money will gradually decline in the future. It is expected that the marketing model of medical devices will become a model dominated by online, offline and retail. CMEF will not disappear, but will decline. With the rise of domestic medical equipment , it is bound to break the monopoly of foreign equipment.

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