In the field of mobile medicine , it is easy to think of Dr. Chun Yu when he mentions “light consultationâ€, but the founder Zhang Rui does not want it to be synonymous with Dr. Chun Yu. He began to extend his tentacles to various fields and tried to build a mobile medical field. . From online services to offline clinics, from the creation of the platform to the recent extension to the vertical segmentation field, to start a chronic disease management platform. Not only that, Zhang Rui also revealed that Chunyu's investment company Chunfeng Venture Capital has begun to invest in some hardware medical equipment . The current spring rain is constantly expanding its medical map. Not only is Dr. Chun Yu, the doctor who seeks medicine from the PC to the mobile end, and the doctors who have been safely waited for the user and traffic through the online consultation as an entrance, started a new round of siege. In the eyes of an investor, mobile healthcare has not yet achieved profitability. These early entrepreneurs who entered mobile healthcare need to convince investors to obtain new financing through new profit models and businesses. But is mobile medicine really so beautiful? Which pits have been skipped by these predecessors? Light consultation window is closed “The light consultation is not established from the source.†A leading doctor of Sino-Japanese friendship believes that there is no case, data, and it is not reliable to start diagnosis or even prescribe drugs only through online simple consultation or examination data upload. He believes that this model is bound to be difficult to sustain. In addition, light consultation is only suitable for people with certain medical knowledge, but this group of people is not a large number of mobile medical users. "It is also very difficult to make users sticky." Sun Liang, founder of Sunshine Women, believes that for a low-frequency application, the probability of users opening the app is already higher on average once a month. In the case that medical insurance and online medical consultations are not able to cooperate with each other, it is also difficult to charge users. “Mobile medical companies that have made money online through services have not yet appeared.†Jiang Tianjiao, general manager of the Strategic Development Division of the Medical Search Network, believes that online consultation is not treated as a medical service by most people, so the fee is A big pit, countless entrepreneurs have tried, but rarely succeed. “Light consultations ultimately need to be performed offline, and online is just diversion,†said Eric Mobile Medical Internet Analyst. Therefore, some light consultation platforms, such as Dr. Chun Yu, have begun to turn to service-type medical e-commerce, that is, health consultation services, recommending drugs or health products to users. In addition, the light consultation platform, including good doctors and quick doctors, began to flock to the back end of the consultation, including rehabilitation and chronic management. What other pits? At present, various types of startups involved in the mobile medical industry , such as hardware equipment, medical e-commerce, chronic disease management, and accompanying diagnosis, have emerged, but the mobile medical industry has not experienced explosive growth despite three years of development, except for light consultation. In addition to the initial online services such as appointments and registrations, what are the pits of mobile medical care? 1. Medical e-commerce, even if there is no foreign company that can make money. The biggest problem facing B2C e-commerce is the speed of drug delivery. Many users hope to send it within 30 minutes. Jiang Tianjiao said that the cost of acquiring users from the B2C platform is relatively high, and one user is 120 yuan. This also allows most of the pharmaceutical e-commerce sales to be mostly hardware products or health products, not drugs. In addition, it is difficult for pharmaceutical and pharmaceutical e-commerce to stimulate cross-purchase through discounts or promotions. Therefore, there are some natural problems in its profitability. A typical example is the drug, and they are trying to improve the user experience through fast delivery. 2. Chronic management, looks beautiful. At present, many mobile medical companies have begun to turn to the back end of the consultation, naturally cutting the perspective into chronic disease management, such as diabetes, because users need continuous treatment is easy to produce sticky. "But chronic disease compliance is very poor, and it needs to be driven by hardware. For example, patients with pre-diabetes need to be equipped with blood glucose meters, etc., there are no small problems in the scale of user accumulation in the early stage." Jiang Tianjiao said. 3.020, user conversion rate is low. Since mobile medical care requires the most offline, the current doctors including Dr. Chunfu and Chunyu have started to establish clinics or hospitals offline. However, medical care needs to be localized. Once it is divided by geographic location and disease type, the realization from user volume to conversion rate is very low. 4. Wearable devices, users who only provide monitoring without service are hard to fall in love with. According to statistics, in addition to Xiaomi and Bong, there are almost no wearable devices with more than one million shipments of bracelets. For hardware devices that only measure blood sugar and blood pressure index, hardware devices that fail to provide services to users fail. 5. The best time for financing has passed. At present, the capital market has entered the cold winter period, and it can be seen that the share price of mobile medical hardware companies including Jiu'an Medical has fallen by 60%. This also affects the investor's belief that investors are more cautious about entrepreneurs currently entering the industry. "In the early part of last year, investors were throwing their eyes closed, and the angel wheel was easy to take, but it was difficult to get to the B round of the A round," said Ma Haiping, the founder of a doctor. An objective phenomenon is that from the first half of 2015, the number of mobile medical angels, A, B, and C rounds began to decline significantly. 6. Don't try to find a way out of “let the doctor get laid offâ€. The scarcity resources of mobile medical care are still doctors, which is a barrier that is difficult for startups to overcome. Ma Haiping believes that just like public comment, there is no way for the chef to be laid off and the restaurant to close down. The Internet cannot become the main body of service. Internet medical treatment ultimately requires doctors to provide services. Therefore, entrepreneurs should not find a way out from subversive doctors. “In contrast to the same low-frequency travel applications, the demand for mobile healthcare to motivate users is even more cruel.†Jiang Tianjiao believes that because it will always solve the problem of people with rigid needs. Therefore, be wary of entrepreneurs who plan to enter the mobile medical field to dig gold, they don't look so beautiful! Rice Seed,Paddy Seeds,Black Rice Paddy Seeds,Upland Rice Seed XIKE AGRICULTURAL GROUP CO . .LTD. , https://www.laoseed.com