Outside the song, the spring rain break" - how difficult it is to do under the line, look at the spring rain. Recently, it has been confirmed that the offline clinic business that Dr. Chun Yu has been preparing for and operating since 2015 is gradually shrinking. The offline clinic operators already have separate departments, and the other part is split into other business departments and continues to be responsible for the expansion of offline medical resources. This means that the Chunyu clinic promoted by Dr. Chun Yu in an offline cooperative clinic will not continue. However, the person in charge of Chunyu said that this does not mean that Chunyu will give up the way to provide offline services to users, but a transformation of services under the spring rain exploration route. "In the future, we will not rule out the possibility of self-built clinics. But the premise is that there are more detailed operational plans and more accurate market positioning." The person in charge said that the main reasons for the adjustment of the offline clinic business are: First, the Chunyu cooperative clinic as a spring rain doctor's test of ground medical treatment projects, in addition to basically achieving the closed-loop service in the spring rain system, there is no short-term The ability to achieve profitability; Secondly, Chunyu’s core competence is still on-line, and does not have the corresponding advantages in the offline. Therefore, it chooses to develop offline services in the form of resource integration. Four offline clinic models for the Spring Rain program Previously, Chunyu Clinic planned to take four-legged walks (self-built, cooperative, franchise and custody), of which the most important mode in the early stage was to cooperate with offline private medical institutions. By the end of 2015, Dr. Chun Yu had reached an agreement with more than 300 medical institutions, but according to health points, there are only about 25 actual operations. In the cooperative mode, the ideal state of Chunyu clinic is that Chunyu provides patients and doctors resources, and cooperative medical institutions provide medical qualifications, places, inspection equipment and reimbursement. The two sides jointly build a full-process service system from online to offline. The shortcomings of the service "seeing a doctor and not treating a disease". However, the Chunyu clinic did not achieve the expected goal. The relevant person in charge of Chunyu said that there are three main reasons: First, the Chunyu clinic is not a clinic to open the door, but to the users of Chunyu doctors online, especially the purchase of “private doctorsâ€. The user service of the service, but the demand of these users is not enough to support the regular operation of the offline clinic; the second is that the online free consultation user, the process of converting to the offline cooperative clinic user is too long, the spring rain clinic will only be the user's One of the choices, the conversion rate needs to be improved; the third is that most of the cooperative hospitals are not easy to achieve medical insurance reimbursement for private hospitals. Since the operation for more than a year, Chunyu Clinic has not been able to completely solve these three problems, which is the main reason why it shrinks the offline clinic business. In addition to the cooperative system, Chun Yu also tried the custody system, the franchise system, and self-construction. The custody system is the spring rain clinic hosting community or the hospitals such as enterprises. At present, this kind of hosting mode has already started in Wuhan and other places. The general mode of operation is to bring doctors from the top three hospitals to the clinic for medical treatment. The salary is settled by the spring rain to the doctor. According to Zhang Rui, the founder of Chunyu, the Spring Rain Clinic hosted community hospitals are related to chronic disease management. The idea of ​​hosting is to take the logic of chronic disease management in community hospitals, and to match community doctors with high-level doctors. Therefore, a diabetic patient has two doctors who are in charge of him, and one is a community doctor who can do low-level Service, one is a senior doctor. It is reported that Chunyu has already cooperated with China's largest property management company. With the help of property houses, Chunyu has opened a clinic inside. However, the custody system is limited by the number of cooperative hospitals and it is difficult to do large-scale. 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