Hisense once again increased the medical industry. On December 5th, Hisense Medical Equipment Co., Ltd. (hereinafter referred to as Hisense Medical) under the Hisense Group, established in Qingdao, joined the Weigao Orthopaedic Materials Co., Ltd. and Qingdao University Affiliated Hospital to establish the first “customized digital medical treatment†in China. 3D Printing" Alliance. According to the reporter's understanding, the main goal of the alliance is to promote the development of industry standards and national standards for "customized digital medical 3D printing" in addition to the three resources to share their respective advantages in hardware, software, and clinical applications. The alliance focuses on 3D bone printing such as orthopedics and brain surgery. Based on Higemi technology, Hisense is responsible for providing 3D reconstruction of medical images and standardized data transmission. Weigao orthopedics is responsible for 3D printing equipment and orthopedic materials. The affiliated hospital of Qingdao University has rich clinical application, experiment and research and development capabilities. Shi Lichen, a senior medical partner of Peking University, told the Daily Economic News that the current artificial bone products are mostly standardized imported products. For specific patients, sometimes longer or shorter is very common and not easy to modify. 3D bone printing is a personalized product, more accurate, technology is not a problem now, mainly in terms of bone materials, if it can be solved, there will be a good development prospect. In fact, Hisense's layout of the medical industry is not the first time. As early as more than a decade ago, Hisense entered the medical electronics industry, and set up a key medical laboratory within the group to engage in research and development and storage of advanced technologies such as medical diagnosis. In December last year, Hisense developed a Higemi computer-assisted surgery system that made its debut in the medical industry. In March of this year, Hisense officially registered and established Hisense Medical Equipment Co., Ltd. in Qingdao. In July of this year, Hisense participated in the 72nd China International Medical Equipment Expo, showing medical display equipment, portable ultrasound equipment, medical image processing systems and other products. Behind Hisense’s march into the medical field, its business has begun to decline. Hisense Electric (600060, SH) financial report for the first three quarters of 2014 showed that the company achieved operating income of 21.093 billion yuan, a year-on-year increase of 2.12%, but achieved a net profit of 919 million yuan, down 18.43% year-on-year. Hisense's other listed company Hisense Kelon (000921, SZ) achieved operating income of 21.989 billion yuan in the first three quarters of this year, an increase of 11.79% year-on-year, and a net profit of 712 million yuan, down 38.36% year-on-year. In contrast, the medical electronics industry is booming. Statistics from relevant research institutions show that the domestic medical electronics market has reached RMB 190 billion in 2013 and is expected to reach RMB 340 billion in 2015. In the past three years, the domestic medical electronics industry market has maintained a high growth rate of 15% to 20%. In fact, in addition to Hisense, many traditional home appliance companies are also involved in the medical industry. In 2004, Haier invested 3 million wading pharmaceutical circulation industry and established Qingdao Haier Pharmaceutical Co., Ltd. In 2012, TCL and private equity Haoran Capital jointly established a medical group. Even BOE, the leading domestic panel company, said this year that it is making every effort to promote health services and smart healthcare. "Many enterprises have laid out the medical industry. In addition to national policy support, the domestic medical and health market has entered the eve of the outbreak, and related technologies and products can do a lot of things." Shi Lichen said that this year he learned that several coal companies are Focus on the medical industry and look for investment opportunities.
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