At the beginning of 2014, mobile medical began to become one of the hottest areas of the health industry. The Internet giants represented by the BAT Big Three have erected “subversion†and high-profile advancement into the medical industry: Ali launched “Future Hospital†and “Ali Health†APP and other products; Tencent has launched the WeChat full-process clinic platform in various places. Into the clove garden, and so on. At the same time, many young people have poured into the field of mobile medical entrepreneurship, behind the enthusiasm of capital. Many of my friends, including young practitioners who were originally in consulting, hospitals, finance, and Internet companies, are also in the midst of young mobile medical companies such as Yijia Medical, Huakang Medical, Yan Medical, and Huaying Health. Also in this year, a book called Subversion Medical began to spread across the investment community and the IT world; smart wearable devices represented by i Watch, Google Glass, and smart bracelets began to become new fashions... A considerable number of comments have made 2014 the "first year of mobile medical care." The historical track of Internet companies On the historical map of the world and China's economic development, such a round of enthusiasm is no stranger. The most recent and most similar is the development track of Internet companies that began in the 1990s. This boom has spawned Amazon, Yahoo, Google and other companies in the United States, and in China it has spawned companies such as Sina, Sohu, NetEase, Ali, and Tencent. Today, the best of them are global giants, and their speed of development and subversive conditions have made many traditional industries stunned. However, observers with a little common sense should not forget that in the history of Internet development, there was a cold winter at the turn of the century. In April 2000, the Nasdaq index, which has soared for many years, suddenly turned down, falling 40% in half a year, evaporating 8.5 trillion US dollars, and the market value of Yahoo and Amazon fell by nearly 90%. China’s Internet upstart was not spared at the time. Sina fell to $1.06, Sohu fell to 60 cents, and Netease fell to 53 cents. Many Internet companies that were once very active have not recovered since then, and they are gradually stunned. Looking at today's mobile medical companies, their development momentum and hidden dangers are like the Internet industry of the past: talents, capital, and prospects are promising, valuations are soaring; at the same time, there are a lot of similarities, business models are unclear, and the profit model is unknown. A considerable number of companies seem to be doing something similar: circle money, save money, circle people, and reciprocate. In this case, it is hard not to let people make the same association with the Internet industry before the 2000 Nasdaq bubble. Even many practitioners themselves feel that we have a bubble here. a staged bubble In fact, the "staged bubble" may be able to describe this status quo more accurately, and this is the only way for almost all industries to develop. In the modern market economy, the emergence and evolution of any industry has a corresponding life cycle, which can usually be divided into investment period, growth period, maturity period and recession period. Especially in the growth stage, the industrial value and expected prospects will inevitably attract capital to enter continuously, and at the same time speed up the overall development of the industry, it will give birth to some staged bubbles. Once the expected value of the industry deviates too much from the actual value, the stage bubble will burst. This is not terrible, because this process is like the evolutionary rule of nature, “natural selection, survival of the fittestâ€, lack of core competitiveness, homogeneous enterprises will be eliminated, excellent enterprises can be retained, and greater Living and growing space. Only in this way, after a round or even multiple rounds of growth > accelerated growth > stage bubble > bubble burst > growth cycle, the industry will mature and the market will benefit. In the early days of Alibaba's founding, there were a group of competitors such as 8848. The group-purchasing website experienced a "thousand-team battle"; TCL, Gree, Haier and other big brothers did not compete with domestic large and small home appliance companies in the 1990s. The Internet industry is like this, the traditional industry is like this. It is conceivable that this is the next step in the mobile medical industry . Who can survive the winter of bubble burst, who is the real king. Without any care, the market will screen and evolve a truly valuable business.
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