With the popularity of smart mobile devices, the mobile medical industry is also becoming increasingly active. Recently, Nanjing Xijian Information Technology Co., Ltd., which specializes in mobile health, officially released the new "RUN" for sports ECG monitoring. This is a Bluetooth heart rate belt that can record ECG. And a few months ago, the company just released a hand-held ECG product for home use. Xichang CEO Wang Changjin said that the company is now focusing on intelligent ECG monitoring equipment. The positioning is to "enable the ECG that the people can understand". By daily recording the electrocardiogram, the heart is protected and the disease risk is predicted in advance. It is understood that there are many sports monitoring products on the market, but there are not many products that record ECG to prevent sudden death. "Intelligent monitoring equipment is more concentrated in daily sports health care, blood sugar, blood pressure, etc., can measure ECG very little, and understand ECG still needs a certain threshold," said an entrepreneur who is engaged in medical big data platform. In this regard, Wang Changjin said that the advantage of handheld ECG is that the user can capture the ECG of the heart at any time and randomly transmit it to the doctor in the background, so that he can give health guidance in time. "In the future, on our platform, more doctors will be grafted to serve the users." Wang Changjin stressed that the equipment for handheld ECG will be free in the future, and the value of the business model lies in the more convenient services that the platform can provide. Previously, there have been questions about mobile medical devices in the industry. It is meaningless to simply test the user's physical function values. "Only seeing this data is meaningless to most people, and there are doctors to help me see it." The entrepreneurs said that the threshold for the combination of mobile and medical depth is here. With the increasing popularity of mobile devices such as smartphones, more and more users are using the mobile Internet to find health-related solutions. In recent years, whether it is the global IT giant, Apple, Google, Microsoft and other companies, or domestic BAT predators, have begun to intervene in the mobile health market. Just last year, Google launched the Google Fit Health Platform, which involved a variety of applications that store data such as step counter, fitness, and diet, providing users with complete health activity data. Apple launched HealthKit last year, which integrates other third-party health software data such as Nike, Fitbit, and Jawbone. It can view health data monitored by other applications in HealthKit, allowing medical institutions to receive or transmit user data. In China, Alibaba and Baidu also started to invest in mobile health care. Even mobile phone manufacturer Xiaomi Company released the first wearable device, the health smart bracelet, Xiaomi bracelet in July last year, and Xiaomi Investment also invested. Jiu'an Medical iHealth Lab officially entered the mobile health field with a total of US$25 million (approximately RMB 153 million). It is understood that Wang Changjin, the founder of Nanjing Xijian Information Technology Co., Ltd., previously worked for Neusoft Group, and worked as a product manager and R&D department at Neusoft and Weigao medical device companies. The company has received 20 million rounds of financing from the Innovation Workshop. And "RUN" will land in Jingdong crowdfunding in recent days. The "Blue Book of the Development Status of China Medical Materials Association 2014" released on January 28 shows that China's mobile medical APP has developed rapidly and has reached more than 2,000 models at this stage. In 2014, the scale of China's mobile medical market will reach 3.01 billion yuan, an increase of 26.8% over 2013. In 2017, the scale of China's mobile medical market will reach 12.53 billion yuan. It is also known that the current state regulations stipulate that doctors' licenses are only legal within the hospital and that they are not allowed to practice outside the hospital. Behind the development of hot mobile medical APP, convenient doctor service is the selling point of many APPs. Therefore, at the policy level of doctor resources, these APPs will still face some practical problems.
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