Canned Tuna,Fresh Canned Tuna,Frozen Canned Tuna,Canned Skipjack Chunk ZHEJIANG RETRONX FOODSTUFF INDUSTRY CO.,LTD , https://www.retronxfoods.com
The past and present of the "red dot award" is an honor or a business.
Recently, the "Red Dot Award" with the reputation of the "Oscar Award" in the design industry was announced, which attracted great attention from the domestic media and design circles. However, "Father of China's industrial design" Professor Liu Guanzhong of the Fine Arts College of Tsinghua University has stirred up a thousand waves in the interview: "The Red Dot Award and the IF Award are purely commercial organizations, to deceive Chinese people to come!" The public opinion is in vain. So, what exactly is this “red dot award†that is receiving attention and is at the forefront of public opinion?
Birth background and social impact
As we all know, since the first industrial revolution initiated in the United Kingdom in the 1760s , human society has begun to enter the era of manual labor replaced by machines. The design industry has produced a large number of outstanding products, and the entire design industry is intertwined with brilliant wisdom. However, as the saying goes: "It is the scorpion is a horse, pulled out yo." In this era of the times, the "red dot award" came into being!
In 1955 , the "Red Dot Award" was established in the German city of Essen by the "Westphalia Northway Design Center", which is well-known in Europe . The award covers a wide range of content, mainly covering product and communication design, including design publishing, design display, design promotion and so on. The contest project by its product design, communication design and concept design of three parts. For example, the Red Dot Design Concept Award is dedicated to becoming a barometer of future design directions and trends. In the designer's ideas, to win the red dot design concept award means that their own product design creativity been widely recognized by industry peers, the design standards have reached world-class standards. At the same time, the design concept won the award products on the market also have the possibility of potential success, easier access to investment business, brand owners, manufacturers and buyers' attention, thus enabling them to improve the confidence invested to transform design concepts into reality Product . For the customer, the product is more able to gain their inner trust to some extent, and then seize the opportunity in the market and quickly promote it. Therefore, every year when the coveted red dot award presentation ceremony was held, have attracted guests from home and abroad design, media and business community gathered to become the highlight of the entire red dot award climax and design community calendar. The winners and their design products have also attracted worldwide attention, and they are presented to everyone , and they will be greeted with flowers and applause .
However, how does the Red Dot Award, which has such a high degree of recognition in the industry and which has attracted many designers?
"Red Dot Award" selection process
As we all know, the results of any awards are inseparable from the three steps of “the definition of the selected products, the selection of the selection and the selection of the selection rulesâ€, and the results of our “red dot†selection are no exception. The criteria for the Red Dot Awards are extremely demanding. The selection will be conducted in strict accordance with the criteria for “ qualification through screening and display †. Only products that have been listed for less than two years will be eligible for election . The awards are selected by the German Design Association. On the commercial side, the Red Dot Award Organizing Committee itself does not accept commercial sponsorship and will not issue bonuses. This is also necessary to ensure the fairness and fairness of the entire selection process. The Red Dot Awards are judged by a number of well-known international design experts who have high prestige in their respective fields. This is also the authority to ensure the red dot award results. The jury will debate and discuss the entries in different fields in strict accordance with the evaluation criteria , so as to make the judgment decision more objective and fair. In order to prevent people involved in commercial interests from interfering with the results of the selection, the jury is different every year. The specific review rules are as follows: Is the product design concept itself an innovation? Or is it a new, more anticipated extension of the existing product? Is the shape of the product design concept pleasing? These are the most interesting places for the selection of personnel, and determine the success or failure of the results of the selection of products.
"China Quotes" of the "Red Dot Award" and the attitude of the Chinese people
At present, the “red dot award†has taken root in the ancient fertile soil of the East, and this land has provided enough nourishment for its spread. With the increasing popularity of the "red dot award" on the land of China, what kind of attitude should we treat it as a Chinese?
As a country living in China with a good traditional culture and establishing a strong belief in “four great self-confidencesâ€, we have unusual critical thinking. The "Red Dot Award" can grow up in the wave of the times, and enjoys such a high reputation in the design world. It is highly sought after by the industry. It has its own unique charm. The leading edge of the design concept it represents is also leading the design. This is the rigorous test of time and practice. But why is it questioned by domestic authorities? This is naturally inseparable from the "red dot award" charging method. The red dot award registration, review, review, exhibition, press release, etc. are all linked to the fee, and the red dot award is now in Germany's downhill trend, and even "transfer" to the Hungarian businessman, which gives it fairness. The credibility and the intention of the award have cast a shadow. Is the red dot award an honor in the design world or a tool for some institutions to collect money? We are inevitably skeptical about this. In addition, what is the significance of winning the "red dot award" for China? If we win the red dot award, does it mean that our industrial design level has entered the international first-class level? How does our design level depend on the acquisition of an award or the actual production capacity of an industrial product? This is a question worth pondering.