Analysis: Mobile medical 2015 did not change the direction of the tide

As a practitioner in the mobile medical industry, looking back on 2015, there is still a lot of regret. In the past year, mobile medical and even the Internet medical industry have indeed produced some positive changes, but in the face of the contradiction between doctors and patients, many efforts are just a matter of itching, and a polite one. If there are achievements, only There are some edge improvements.

The frequent conflicts between doctors and patients, and the recent "high-priced scalper" incident, have caused more people to pay attention to China's doctor-patient problems. In my own case, one of the crux of the medical problem lies in the imbalance between supply and demand. The other crux is the system-induced free practice. These two sticks are mutually causal. For the latter, it is obviously impossible to discuss too much at the moment, we still focus on the first issue. From the perspective of supply and demand, the supply side resources are insufficient, resource use is uneven, resource utilization efficiency is low, and demand continues to grow. From a macro perspective, if you want to alleviate this problem, roughly look at the following possibilities:

I. Improve supply capacity

Increase the number of health workers and increase medical investment. Looking at the status quo, it is not realistic to increase the number of medical and health care in a short period of time. Because medical treatment has its own particularity, it must meet certain standards before it can be employed, not to mention the long-term training period for qualified employees. Worse, because of the poor practice environment, frequent risks, insufficient material incentives, and the rapid loss of qualified medical personnel, it is undoubtedly worse for the current situation. The "multi-point practice" that Chinese doctors are looking forward to is only in the water test stage. The "free practice" that is eagerly awaited is even more distant. In the past year or two, a lot of startup companies have emerged to provide services and products to the doctors. As the capital warms up, some of the mobile medical app teams have borrowed from O2O to start the “professional” doctor professional users without cost, and there have been too many medical apps. The doctor is not enough. For these medical teams, even if they get the doctor's user, what to do next is a problem that must be faced.

2. Improve the efficiency of medical resources

In the short term, it is also necessary to be patient and expect to improve the process and efficiency of the existing hospital system. At present, we only see some medical institutions starting to use the power of the Internet to improve the edge of the service process. For example, we can now pass WeChat. The medical app has been registered, and the edge has been improved to some extent. The overall experience of the medical treatment process still does not see any possibility of improvement, and the efficiency is still low. Is it possible to improve the efficiency of doctors? There are certain opportunities. After all, medicine is an area that requires continuous learning. If practitioners can use the new media to let the doctors learn quickly through new technical means, and get the latest medical knowledge and learn new treatments, then no doubt The industry has a positive role to play. But this is still a gradual process.

Optimize the patient's medical needs

A major premise here is that China is unlikely to experience a decline in medical demand. In the face of the growing problem of population aging, the demand for medical care will continue to increase. The current situation is, can the medical needs of common diseases and some chronic diseases be diverted through the secondary hospitals instead of going to the top three hospitals? The user's cognitive bias towards medical care has led to a serious imbalance in medical resources, a vicious circle, the top three. The hospital is unable to provide sufficient resources for all visiting patients, and patients are also unsatisfied. Then it is possible to guide the increasing demand of the patient population, thus alleviating medical pressure. The government is actively promoting the grading diagnosis and treatment policy, but only if the public has a basic scientific understanding of medical and health, it will be possible to alleviate some unnecessary misunderstandings. Cognitive cultivation of the public is a long-term investment. Fortunately, with the help of the WeChat public platform, it can more effectively disseminate information, reduce the cost of user education, and can continue to develop.

In the above aspects, I think it is the "rigid" problem in the medical industry. It does not make much sense to bypass these links to do mobile medical treatment or Internet medical treatment.

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