This moon cake takes off its gorgeous coat

The Mid-Autumn Festival is in sight, and the market for various holiday gifts is also warming up day by day. The reporter recently visited some supermarkets and major markets in the city. It was discovered that under the drive of the Mid-Autumn Festival, both tea and moon cakes entered the period of hot sales.

The Mid-Autumn Festival is approaching and tea prices have increased greatly

In a recent market survey, the reporter found that the Zhucheng tea market had a hot sale due to the approaching Mid-Autumn Festival. In particular, the middle-grade tea has become the first choice of the public.

"These days the sales are good, mainly large customers. They are all stained with Mid-Autumn Festival." In a tea shop in Heping Street, Mr. Li, a tea trader, told reporters that as a traditional festival that is highly valued by the people, the Mid-Autumn Festival Festivals have always been a festival visited by people. Giving each other gifts has become one of the most distinctive ways of this festival. Among these gifts, tea as a moon cake's "comes with goods" has gone far beyond the value of tea itself. Enjoying the moon, tea tasting, and desserts are all indispensable. Therefore, the sales of tea during this period each year The rise not only heralds the traditions and celebrations of the Mid-Autumn Festival, but also heralds the history of tea culture in China. The Mid-Autumn Festival is not only an economic benefit but also a hope for the tea market.

“The sales of tea have now increased by more than half than usual. This is just a start. I believe with the arrival of the Mid-Autumn Festival, the sales of the tea market will be even more gratifying.” General Manager Wang Yun, who runs tea and flowers in Heping Street, told reporters Said that the Mid-Autumn Festival is imminent, tea consumption has entered the peak period, the current sales of tea increased by nearly 50% than usual, "is still just a start, the Mid-Autumn Day, it is estimated that sales will be even hotter." Ms. Wang Yun said that the current purchase of tea consumption Many people are still confined to loose tea and large-packaged tea. With the arrival of the Mid-Autumn Festival in a few days, more consumers will choose small-packaged finished tea bags. These teas are not only of high quality but also very environmentally friendly. , is the consumer choice of the Mid-Autumn Festival.

Mr. Zhang, who runs the tea wholesale business near Longcheng Market, said that since the Mid-Autumn Festival arrived, the prices of various teas sold in the store have increased. The oolong tea “single clump” produced in the southern region was more than 300 yuan per catty last year. 400 yuan per catty. Other high-end tea prices have risen even more. “The main reason is that Yunnan Pu'er tea and Fuding white tea are popular in the market this year, bringing the average price up by 30%. In addition, the overall tea artificial tea picking price and transportation price have all increased.”

Middle-grade tea becomes the new darling of the market

During the interview, the reporter found that in the sales of hot tea, sales of medium-to-high-grade tea did not increase as a result of the general sales of ordinary tea. However, the increase was far more than that of ordinary tea. In particular, the price of 300 to 500 yuan / kg of tea, the increase is even more gratifying.

"Now sales in one day is equal to sales in the past week. All of them are medium-to-high-end teas. In particular, green tea with a price of about 500 yuan per catty is very clear. With the deepening of autumn, the weather has turned cold and black tea has begun to enter sales. During the Mid-Autumn Festival this year, it can be said that sales of medium-to-high-grade tea are absolutely the protagonist of the Mid-Autumn Festival tea market.The good tea is of a good grade and is matched with a good moon cake in the form of a gift box, which not only improves the grade of the moon cake itself, but also the tea. It is a very good combination of drinking and interpretation.” Wang Yun’s general manager stated that the level of the grade of the grade of the consumer’s grade is also represented by the level of the grade of the tea. In traditional festivals such as the Mid-Autumn Festival, the popularity of high-grade tea not only shows the value of the festival in the minds of the people, but also reflects the increase in the overall consumption level of the people. Therefore, it can be said with certainty that the consumption of tea before the Mid-Autumn Festival each year is actually a portrayal of the actual consumption level of the people. These all reflect a real sentiment.

The reporter visited and found that many dealers in the Zhucheng tea market are also managing their own brands while acting as well-known brands. “Many tea private companies now hold their own personal brand names, and branding is done with care. Pricing and tea quality are the real good teas. Brand management is to maintain the quality of tea and accurate price positioning. Choose shoddy." A tea dealer said.

Avalanche moon cake becomes past tense

Recently, the reporter walked into major shopping malls in Zhucheng, and saw all kinds of mooncakes in the Mid-Autumn Festival have been placed on the counter for sale, adding a thick atmosphere to the upcoming Mid-Autumn Festival.

On September 14th, the reporter visited moon cake counters in many shopping malls in Zhucheng and saw all kinds of moon cake packaging still dazzling, but the prices were mostly between two and three hundred yuan. The number of moon cake boxes above five hundred yuan has been greatly reduced compared with the past. This year, most of the moon cakes in shopping malls are packaged in paper packaging. They are exquisitely designed and do not appear over-packed. They pay more attention to the diversity of flavors and quality of moon cakes in sales promotion.

One or two hundred yuan moon cake gift boxes have increased significantly this year. Nearly 10 brands, more than a dozen varieties of goods have been placed in the most prominent position of sales promotion, moon cake box "heap" how high a person, placed densely.

“The design of low-priced moon cake boxes is also very beautiful. People like to sell fast.” Supermarket sales staff said that the traditional Wuren, date mud, bean paste, egg yolk, and coconut are the most popular. Similar to previous years, this year's mooncakes are also full of taste articles. In addition to common moon cakes, egg yolks, bean paste, and other nuts, hawthorn, corn, green tea, wax gourd, and beef broth Spirulina, chestnut, abalone and other novelty fillings are also available, as many as dozens of species.

A mall salesperson told reporters that since the country promulgated the “Regulations on Over-packaging of Commodities”, the market for high-end gift box products has been relatively cold, and now the public is paying more attention to the taste and quality of moon cakes. Similar to the previous year’s high-priced moon cakes, It's time to be past.

Moon cake taste, quality is the key to purchase

According to a survey conducted by reporters, the first three factors that citizens are most concerned about when purchasing moon cakes are the taste and quality of moon cakes. With the improvement of people’s living standards, the price of moon cakes is no longer a factor that consumers are most concerned about. The moon cake of 50 to 100 yuan is the most commonly purchased price for moon cakes; however, the price of moon cakes is also related to the purpose of buying moon cakes. If it is used for gifts, most consumers will generally choose moon cakes of more than 100 yuan. The respondents who bought moon cakes for less than RMB 30 were mainly bought for themselves.

Guo Xu, general manager of the company’s mooncake production and operation operator, told reporters: “The “popularization” and “pro-population” of moon cakes have become a general trend in the 2013 Mid-Autumn Festival market. With the shrinking group buying market, the general public has become the main consumer group in the moon cake market. To win the favor of the people, it has also become the key to each moon cake manufacturer's winning or losing in this moon cake war.In the civilian market, besides the low-cost and affordable war, what is the key that can truly attract consumers to earn trust?Safety, health, taste Undoubtedly, it has become the three major winning keywords. Taking Jincheng mooncakes as local moon cakes in Zhucheng City as an example, this year will not only adapt to the trend of consumer demand but also fully adjust prices, enrich product lines, and strictly control raw materials and quality inspections while allowing consumers to benefit. The packaging is simple and generous, and the cost performance is higher."